Hotel Concept Essay Example | Topics and Well Written Essays - 2000 words

Hotel Concept - Essay Example A brand represents the core of the customers awareness of the hotel, its services and products. Keller (1997) explained that the positive or negative perceptions that are created and persuade a customer to avail or not to avail services at a certain hotel stand for the brand equity. A customers excellent experience with a certain hotel brand creates a strong representation of that hotel brand, whereas an awful experience wears away that strong brand. A prospective customer does not require first-hand experience with a certain hotel brand to create an impression of that hotel brand. Brand equity makes use of the media or other marketing techniques to strengthen mass exposure of their hotel brands. This means that people are aware of which among the hotels are classified excellent and poor even if they haven’t experienced being guests in those hotels. So, a strong need for hotel management is formed into creating the best and strong brand of hotel for business longevity as well as increase in profit. Creating strong hotel brands is believed to be one of the key factors in considering the success of the business. Hotel managers therefore need to study what composes brand equity in the hotel industry and exhibit a technique for how do they effectively measure hotel brands offering a decision-making tool for them in order to take full advantage of the value of their brands. The main rationale for building brand equity as the keystone for the success of the business is that it aids counterbalance competition by distinguishing their product, permitting hotel owners of a premium charge, and promoting customer loyalty. Aaker (1991) argued that defining precisely what composes a brand, nonetheless, is not as easy a job as stating what a brand should bring about. At some point, the concept of a brand is that a brand comprises a name, a symbol, a logo, and a trademark. However, pointing out brand

Cask of the Amontillado Essay Example | Topics and Well Written Essays - 250 words

Cask of the Amontillado - Essay Example I indulged myself on reading the story severally to understand the plot of the narrative. I learnt that the story is narrated by a character known as Montresor who is planning to kill his friend, Fortunato, who insulted him. The two characters come from the equal social class and are highly respected because of the affluence they possess. The story shows how Montresor planned to kill Fortunato using his fondness for wine, the amontillado, during the carnival season (Poe, 57). He manages to kill his friend by trapping him in a small crypt where he was supposed to find out whether the wine was amontillado. Symbols in the story helped me in comprehending the plot and the story of the shirt story (Poe, 3). For example, ‘Fortunato’ as a name is ironic device since the name originates from ‘fortunate’ in Italian. This is the opposite of what happens since Fortunato was unfortunate in his life when he was tricked by his friend and finally met his